COMMERCIAL SPACE WORKSHOP

2018

Group : Clara SAILLANT, Clémentine LEMERCIER, Cassandre RICHOMME, Théophile NOGRIX, Amaury ROUX

During a one week workshop - in collaboration with Interior design students - we were asked to create a 120m2 concept store.​ This workshop was supervised by Julia Mabille, Mickaël Lafontaine and Florent Degourc.

We had to work on Vespa and we choose to highlight the Dolce Vita spirit the brand conveys. In order to translate this spirit we decided to use light and joyful colors.
We organise the store on four areas: a goodies shop, a "fitting room" where customers can try on scooters, a coffee area and a selling area.

On the store front we decided to enhance the Vespa main use : Italian city ride.
The biggest challenge for this project was to find a way to display the different scooters without creating a warehouse atmosphere